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Portfolio

Website SEO

Holistic SEO & content strategy, from conception to production.
Ella Marcantonio SEO consultant Lemonaid Health Healthaid Professional Portfolio
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Content writing

Results-driven articles, plus a look at underlying SEO & digital content strategy.
young black woman in red doing yoga at home EM SEO content content writing portfolio
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Essays & art

Just-for-fun explorations of form, color & space as expressions of emotional intelligence.

Ella Marcantonio Art Portfolio original art spine with colorful clouds
SEE MY WORK

Website SEO

1 month after publishing my SEO & content changes, Lemonaid Health saw 35% more visitors to their top sales page.

But we needed a long-term strategy, so I conceived, designed & executed Healthaid—a multimedia content hub for expert health info.

For 6 months following its official launch, Healthaid saw a month-over-month average traffic growth of 94%.

See how we did it

Content writing portfolio

Using emotional intelligence, I’ll speak to your audience in your brand’s voice. These are examples of brand-centric content I’ve created with a focus on beauty, mental health & healthcare content marketing.

About FACE: Fall in Love with Yourself Through Art & Science
Holistic self-care as the key to a beauty ethic based on self-love.
READ MORE
SEE STRATEGY
Energy Healing & Female Empowerment in the Wedding Industry EM SEO Ella Marcantonio portfolio

Energy Healing & Female Empowerment in the Wedding Industry

How María Calderón uses weddings to unite women.
READ MORE
SEE STRATEGY
calm black woman after neurofeedback brain training em seo & content portfolio

Give Your Brain a Glow-up with Neurofeedback Brain Training

A next-level sexy fitness routine for your mind.
READ MORE
SEE STRATEGY
CRYOSKIN CHIN & JAW SCULPTING EM SEO ELLA MARCANTONIO CONTENT PORTFOLIO (2)
HOW Cryoskin Chin & Jaw Sculpting DELIVERS THE jawline OF YOUR DREAMS
CryoSlimming + CryoToning = your newly snatched jawline!
READ MORE
SEE STRATEGY
Black woman smiling yoga for blood pressure Ella Marcantonio SEO content writing portfolio
8 natural ways to lower blood pressure (without meds)
Learn how to reduce your blood pressure (BP) without meds.
READ MORE
SEE STRATEGY
Asian woman with grey hair calm meditating Ella Marcantonio SEO content writing portfolio

6 ways to calm anxiety in stressful situations

Try these scientifically proven tips to get a break from stress.
READ MORE
SEE STRATEGY
Young man in maroon sweater against brick wall Ella Marcantonio SEO content writing portfolio

Alcohol & anxiety: why drinking & mental health don’t mix

Alcohol doesn’t help anxiety, but you can learn to manage anxious feelings without a drink.
READ MORE
SEE STRATEGY
Latinx woman on beach no anxiety after drinking Ella Marcantonio SEO content writing portfolio

Anxiety after drinking: why you get it & how to cure it

Why you get hangxiety & 7 feel-better tips to try right now.
READ MORE
SEE STRATEGY
Smiling black man in orange with makeup white tile wall Ella Marcantonio SEO copywriting portfolio

Anxiety and nausea: 5 tips to treat both

Why stress upsets your GI system & how to find relief now.
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Personal essays

These are examples from my creative nonfiction portfolio. Each essay is an attempt to share my authentic self, enabling a deeper understanding of who I am & how I relate to the world around me.

Gratitude for cranky people

How to practice gratitude even when it sounds like a dumb idea.
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What I got from my mother

Intergenerational trauma, thrift shopping, and one other thing.
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Why falling apart keeps saving my life

When things fall apart, let them.
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Art

 My art practice is an expression of emotional intelligence. Each of these pieces is inspired by my intention to live from the inside out & supported by ongoing work with somatics & embodiment.

loneliness

Watercolor, ink & paint on paper

"Self-trust"

Self-trust

Watercolor, pen, paint & masking fluid

flora

Watercolor, pen & acrylic paint

"The cathedral"

The cathedral

Watercolor, pen & masking fluid

"Sensitivity"

Sensitivity

Watercolor, pen & masking fluid

"Heartbreak I"

HEARTBREAK I

Watercolor, pen & acrylic paint

"Heartbreak II"

Heartbreak II

Watercolor, pen & acrylic paint on paper

"Finding my voice"

Finding my voice

Watercolor, pen & paint on paper

GasshO with nail art

Watercolor & pen on paper

Altars

For me, an altar symbolizes the everyday sacredness of this very moment. Living at a Zen Buddhist monastery taught me to be present—an intention for single-mindedness & focus that I aspire to carry into everything I do.

Ella Marcantonio Buddhist Altar Above View Oak Manzanita Redwood with manzanita branch Mary altar portfolio

Mary’s altar

Oak, manzanita, & redwood

Ella Marcantonio Buddhist Altar Above View Oak Manzanita Redwood for Mary with branch from altar portfolio

Mary’s altar

(From above)

Ella Marcantonio Buddhist Altar Alternate View Oak Manzanita Redwood for Mary branch altar portfolio

Mary’s altar

(Alternate view)

Ella Marcantonio Buddhist Altar Jizo Front View Black Oak Wood Abalone coral from altar portfolio

Simone’s altar

Black oak with paua abalone shell

Ella Marcantonio Buddhist Altar Jizo Side View Art Black Oak Wood Abalone altar portfolio

Simone’s altar

(Side view)

Ella Marcantonio Buddhist Altar Buddha Side View Oak Manzanita Wood with Buddha altar portfolio

Linda’s altar

Manzanita, oak, & redwood

Ella Marcantonio Buddhist Altar Buddha Side View Oak Manzanita Wood for Linda altar portfolio

Linda’s altar

(Alternate view)

Ella Marcantonio Buddhist Altar Front View Oak Manzanita Wood for Linda altar portfolio

Linda’s altar

(Side view)

Ella Marcantonio Buddhist Altar White Guanyin Front View Manzanita Oak Redwood Wood Porcelain Guanyin altar portfolio

Guanyin altar

Manzanita, oak, & redwood

Ella Marcantonio Buddhist Altar White Guanyin Side View Manzanita Oak Redwood Wood altar portfolio

Guanyin altar

(Side view)

Ella Marcantonio Buddhist Altar White Guanyin Alternate Side View Manzanita Oak Redwood Wood altar portfolio

Guanyin altar

(Side view)

Ella Marcantonio Buddhist Altar Flying V Side View Oak Abalone altar portfolio

Winged altar

Black oak with paua abalone shell

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ABOUT FACE: FALL IN LOVE WITH YOURSELF THROUGH ART & SCIENCE

Services Provided

  • Brand voice
  • Brand strategy
  • Content strategy
  • Content creation

SEO & content Strategy

Positioning statement: FACE believes beauty is a natural after effect of a body, mind, and spirit that are deeply nourished and well cared for.
Brand statement: FACE is a body-positive, aging-positive, gender-inclusive, and judgment-free beauty and wellness space, featuring non-invasive skin treatments and ethically-sourced beauty products.
Brand vision: Reframe a pathological approach to med aesthetics while validating people’s concerns about their appearance.
Brand mission: We are on a mission to help people feel heard while building their confidence, and making self-care a priority.

Energy Healing & Female Empowerment in the Wedding Industry

Services Provided

  • Keyword research
  • On-page SEO
  • Content strategy
  • Content creation

SEO & content Strategy

Meta description: María Calderón is an artist who uses wedding makeup & photography as a journey of self-discovery to reveal where the true beauty lies. 
Content strategy: pillar-cluster framework.
Related topics: women’s rights, women’s rights movement, women’s liberation movement, women’s rights activists.
Primary keyword: how to calm anxiety.
Additional keywords: women supporting women, women’s liberation, empowering women.

GIVE YOUR BRAIN A GLOW-UP WITH NEUROFEEDBACK BRAIN TRAINING​

Services Provided

  • Keyword research
  • On-page SEO
  • Content strategy
  • Content creation

SEO & content Strategy

Meta description: Awaken your deep inner wisdom & innate personal stability with neurofeedback brain training—a next-level sexy fitness routine for your brain.
Content strategy: pillar-cluster framework.
Related topics: neurofeedback therapy, biofeedback therapy, neuro therapy, brain mapping therapy.
Primary keyword: neurofeedback brain training.
Additional keywords: what is neurofeedback, biofeedback, neurofeedback side effects, neurofeedback for depression.

HOW CRYOSKIN CHIN & JAW SCULPTING DELIVERS THE JAWLINE OF YOUR DREAMS​

Services Provided

  • Keyword research
  • On-page SEO
  • Content strategy
  • Content creation

SEO & content Strategy

Meta description: Cryoskin Jawline & Chin Sculpting is a non-invasive treatment for immediate fat loss and skin tightening that delivers results that rival surgery and Kybella.
Content strategy: pillar-cluster framework.
Related topics: non-surgical double chin reduction, jawline contouring, double chin removal, double chin surgery.
Primary keyword: chin sculpting, jawline sculpting. 
Additional keywords: how to get rid of a double chin, how to get rid of neck fat, how to get a better jawline.

8 natural ways to lower blood pressure (without meds)

Services Provided

  • Keyword research
  • On-page SEO
  • Content strategy
  • Content creation

SEO & content Strategy

Meta description: Want to lower your blood pressure without hypertension meds? Learn 8 natural ways to lower your blood pressure—starting now.
Content strategy: pillar-cluster framework.
Related topics: what foods help lower blood pressure, diet for high blood pressure.
Primary keyword: natural ways to lower blood pressure.
Additional keywords: blood pressure medication, how to lower your blood pressure, lower blood pressure naturally, lower your blood pressure, naturally lower blood pressure, lowering blood pressure naturally.

6 ways to calm anxiety in stressful situations

Services Provided

  • Keyword research
  • On-page SEO
  • Content strategy
  • Content creation

SEO & content Strategy

Meta description: Wondering how to stay calm? We’ve got 11 scientifically proven tips to help. Get a break from anxiety & stress—starting now.
Content strategy: pillar-cluster framework.
Related topics: how to overcome anxiety, how to reduce anxiety, what helps anxiety, exercises for anxiety, anxiety grounding techniques, anxiety coping skills.
Primary keyword: how to calm anxiety.
Additional keywords: calm anxiety, calming anxiety, how to calm down anxiety, ways to calm anxiety, how to calm yourself down.

Alcohol & anxiety: why drinking and mental health don’t mix

Services Provided

  • Keyword research
  • On-page SEO
  • Content strategy
  • Content creation

SEO & content Strategy

Meta description: Did you know that drinking can hurt your mental health? Learn why alcohol & anxiety don’t mix—and how to manage anxious feelings without a drink.
Content strategy: pillar-cluster framework.
Related topics: anxiety after drinking, hangxiety.
Page theme: alcohol anxiety.
Primary keyword: alcohol anxiety.
Additional keywords: alcohol and anxiety, alcohol-induced anxiety, does alcohol cause anxiety, does alcohol help anxiety.

Anxiety after drinking: why you get it & how to cure it fast

Services Provided

  • Keyword research
  • On-page SEO
  • Content strategy
  • Content creation

SEO & content Strategy

Meta description: Did you know that drinking can hurt your mental health? Learn why alcohol & anxiety don’t mix—and how to manage anxious feelings without a drink.
Content strategy: pillar-cluster framework.
Related topics: anxiety after drinking, hangxiety.
Page theme: alcohol anxiety.
Primary keyword: alcohol anxiety.
Additional keywords: alcohol and anxiety, alcohol-induced anxiety, does alcohol cause anxiety, does alcohol help anxiety.

Anxiety and nausea: 5 tips to treat both

Services Provided

  • Keyword research
  • On-page SEO
  • Content strategy
  • Content creation

SEO & content Strategy

Meta description: Is stress making you sick to your stomach? Learn what you can do to get relief from anxiety and nausea now, plus how to prevent them in the future.
Content strategy: pillar-cluster framework.
Related topics: anxiety headache, chest pressure anxiety, physical symptoms of anxiety.
Page theme: anxiety and nausea.
Primary keyword: anxiety and nausea.
Additional keywords: anxiety headache, anxiety vomiting, anxiety nausea, GERD and anxiety, nausea and anxiety, nausea from anxiety, stress causing nausea, stress nausea.