SEO & CONTENT SERVICES
WHY SEO & CONTENT STRATEGY MATTER
Over 60% of people click on the top 3 search results—and never even make it to the second page. That’s why it’s so essential to have an SEO & content marketing strategy to optimize the content on your site. If your site ranks well for relevant search terms, you’ll get rewarded with more visitors & more clicks.
As an organic SEO consultant, my services improve your site’s rankings so people discover it “organically” in search results. The chief benefit of an organic digital content marketing strategy is that you’ll get back any money you invest with increased brand awareness, site visitors & online sales.
Keyword research
What is keyword research?
In SEO, the term keyword describes the topic or idea behind an online search. So, when someone types the words “what is content marketing” into a search engine, their primary keyword is “content marketing.”
As part of a larger content strategy, keyword research is the practice of finding your audience’s most used search terms & creating content that speaks to the intent behind the keywords.
An effective keyword strategy is much more than simply putting the words on your site—it’s about intuiting the needs of your audience & responding with solutions they can trust.
What is on-page SEO?
On-page SEO is the practice of optimizing each page of your site for the most strategic keywords. Doing this right improves your rankings, which means more people will see & visit the pages on your site.
When it comes to success with SEO & content marketing, this practice is essential. That’s because on-page SEO teaches both search bots & human beings how to understand your site.
This enables search engines to dish out your pages appropriately so human beings can discover the most useful information based on their search queries.
On-page SEO
Content strategy
What is content strategy?
Content strategy is the process of planning, creating, sharing & managing web content. The term “content” refers not only to the words on your website but to images, videos & other rich media elements.
The best SEO content strategy focuses not only on creating useful, high-quality, unique content but also on ensuring that it’s easy to find online, well organized & accessible to your audience.
When your entire site and blog content strategy is thoughtfully planned, the result is a rich ecosystem of relevant, close-knit, valuable information—that is, SEO-optimized content that’s primed for your audience’s unique needs & objectives.
Rates & packages
I offer sliding scale services starting at $100/hr. If you want to work with me, but my rate is a barrier, please reach out. Together, we’ll develop a bespoke SEO strategy that fits both your vision & your budget.
Talk to me
for free.
Learn how I can help you increase your site’s reach, clicks, traffic & engagement.
Start where
you are.
Start with a focus on high-impact changes to reach your goals.
Grow your business.
Succeed with emotionally intelligent SEO & content marketing strategies.
What is content creation?
Content creation is how your site or brand develops topics to share with your audience, brings them to life with words or media, & shares the final results online in the most relevant channels.
Why should you create content? Because it’s the most common pathway into your site. When you create a piece of content, whether it’s a blog post or video, you’re offering valuable content to your audience for free.
A skillful content creation strategy will not only bring new visitors to your site but will engage & retain them. Plus, you’ll satisfy your existing customers by continuing to provide a high-quality experience. In other words, content creation is the path to online business growth.
Content creation
Brand story
What is a brand story?
A brand story communicates the why of your business on an emotional level. It’s one of the main ways you can build trust & connection while offering your audience something worth remembering.
These days, it’s about more than just the product or services you’re offering. It’s about how buying from or working with you makes people feel. By creating a brand that your audience believes in, you inspire them to support businesses like yours on the basis of shared values.
An authentic & well-articulated brand story helps build a meaningful relationship with your audience—first by showing them who you are & why they should trust you, and then by meeting their needs with real solutions.
What does brand
voice mean?
Brand voice is the way your brand’s unique identity speaks to your online audience. Using a personality exclusive to your site or brand brings your purpose, mission & values to life.
A well-articulated brand voice distinguishes your site from competitors in a way that is both memorable & trustworthy.
Brand voice allows you to tell the story of why your brand matters with content that sticks in people’s minds & encourages them to engage.
Brand voice
AFFORDABLE SEO SERVICES
FOR SMALL BUSINESSES
Technical SEO
What does
technical SEO mean?
Before your site can show up 1st in Google, the search engine’s robots need to “crawl” your site by following the links between its pages. Then, the bots need to “index” your site by adding the pages crawled to Google search.
If your site isn’t crawled & indexed, it won’t ever find its way into search results, let alone rank highly.
As a technical SEO consultant, I use metadata & code snippets to communicate with the search bots in their native tongue, ensuring that your site is fast, secure, crawlable & indexable.
What is a site audit?
A website audit is a comprehensive checkup for your site. Using the results of an audit, I can evaluate the “health” of your site as a whole while making sure each page is optimized to deliver results.
I use this tool to assess your site’s technical foundation & architecture to get a sense of how easy it is for visitors & search engines to navigate.
Regular site audits help ensure your site is fully optimized to maximize performance, traffic & sales while delivering an above-board user experience that keeps people coming back.
Website audits
Website architecture
What is site architecture?
Site architecture is the hierarchical framework of your website. It’s the intentional way the URLs that make up your site are connected to each other using internal links—where one page on your site links to another.
Thoughtful & strategic website architecture makes it easy for humans & search engines to navigate, understand & digest the info on your site while simultaneously communicating how pages relate to each other.
As a professional SEO consultant, I use site elements like navigation, menus, categorization, URL pathways, breadcrumbs & strategic links to communicate all the pertinent info to humans & robots.
I give testament to her knowledge, creativity, professionalism, and humanistic leadership.”
She will roll up her sleeves and dive into any aspect of the work selflessly and skillfully. I would jump at any opportunity to partner with her again."
I'd recommend Ella to anyone who is looking to improve their content performance and work with a credible SEO who knows what to write & why.”
