Get YOUR MESSAGE to YOUR PEOPLE

Websites • SEO • Site Content • 1:1 Digital Strategy • Brand Work • Business Coaching • Websites • SEO • Site Content • 1:1 Digital Strategy • Brand Work • Business Coaching

Websites • SEO • Site Content • 1:1 Digital Strategy • Brand Work • Business Coaching • Websites • SEO • Site Content • 1:1 Digital Strategy • Brand Work • Business Coaching

Together, We Can Get You More Traffic, Clients & Sales.

You want your business to show up first on search engines like Google. You’ve heard of SEO and know you need it—but you’re not sure where to turn. Plus, you want your message to feel authentic so it resonates with your people.

My unique approach to SEO is the special sauce that does it all.

Combining strategic, analytical, and technical expertise with masterful writing and emotional intelligence, I help business owners like you tap into your full power and potential.

Ready to lean in?

SEO & digital marketing that gets you in the feels.

I help brands & businesses forge an emotional connection with the people they most want to attract.

I work with:
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Health & Wellness Practitioners

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Spiritual Teachers & Life Coaches

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Body Workers, Massage Therapists & Healers

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Therapists & Psychiatrists

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Medical Aesthetics & Beauty-Based Providers

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Hey, I’m Ella.

I’m a digital strategist who knows success in today’s online world means taking an analytical, data-driven approach while connecting with your audience on an authentic, emotional level.

That’s why I use the full force of my intelligence—including strategic, creative, intuitive, and emotional intelligence—to create online experiences that help your audience feel deeply seen, heard, and met.


Let’s make sure your current site is delivering results. I’ll audit the main pages of your site and create a custom strategy with on-page SEO services that boost rankings, traffic, and performance.


Whether it’s a full website redesign or a rebrand and refresh, I’ll design and build a site that’s intuitive, highly functional, and fully optimized to grow your business.


I’ll craft emotionally resonant and effective content that captures your true essence and aligns with the needs of your audience for a web experience you can feel.


As a marketing consultant, I offer 1:1 SEO coaching, intentional brand work, niche clarification, and high-level digital strategy to take your business to the next level.

Join the New Course!

SEO FOR THERAPISTS

Master SEO for your solo therapy practice so you can slow down, work less & enjoy your life.

explore My PORTFOLIO

FACE

TRUE BLISS THERAPY

VITAL TOUCH MASSAGE

  • “Ella has the kind of know-how that is only fueled by a genuine passion for the ever-evolving field of SEO marketing. Couple that knowledge with someone emotionally intelligent, creative, perceptive, thorough, detail-oriented, and communicative to picture the intersection she occupies. I want that vision and capability helping to build my business, and you probably do, too.”

    Desiree Holman

    Proprietress of FACE

  • "Ella is the best in the business. Highly intelligent, thoughtful, and resourceful, Ella brings years of expertise and collaboration to her projects. I had the pleasure of working with Ella at Lemonaid Health and relied heavily on her SEO and content expertise (in addition to her writing chops). Both data-driven and intuitive, Ella created a beautiful and well-designed website and analyzed content performance for continual optimization. Beyond her professional acumen, Ella is a wonderful human and a pleasure to work with."

    Sarah Slagle

    Demand Gen at Intercom

  • "Ella has been my biggest ally in creating a website that brings my vision to life and showcases what I offer succinctly, powerfully, and beautifully. Ella is attuned, attentive, uniquely skilled. She amplified my vision for my website with her expertise. Ella works efficiently, collaboratively, promptly, and with heart. I found services surprisingly affordable for the breadth, quality, and detail of what I received. I love how I feel when I look at my website and it would not have been possible without Ella! I recommend Ella wholeheartedly for your content creation and marketing needs and can't thank Ella enough!"

    NATASHA JESWANI

    True Bliss Therapy

  • “Ella is an incredible asset & an expert in content pertaining to the health and wellness space. We worked with her to target tough on a project targeting some of the toughest terms in the health supplement space & were able to move keywords into the top positions, resulting in a large improvement in revenue for the business. I'd recommend Ella to anyone who is looking to improve their content performance and work with a credible SEO who knows what to write & why."

    Matthew Bojerski

    Founder at Convert4

  • "Any words will fall short here. Ella is an inspiring leader who promotes quality and psychological safety. She will roll up her sleeves and dive into any aspect of the work selflessly and skillfully. I would jump at any opportunity to partner with her again."

    Sarah Greenberg

    Clinical Design & Partnerships at BetterUp

  • "5 stars!! Ella is highly creative, efficient, intelligent, and very easy to work with. I would highly, highly recommend her. As a physician crafting a website, I had high standards -- and she exceeded my expectations. Thank you, Ella."

    Rob Feeley

    Holistic Psychiatry Practice

  • "Ella's writing style is both eloquent and persuasive, having an ability to adapt her tone and style to suit specific personal or professional requirements. She effortlessly weaves words together to create captivating headlines, attention-grabbing introductions, and informative content. Ella understands the importance of incorporating relevant keywords seamlessly into the content, enhancing its visibility without compromising its quality. Thank you for your gift, Ella!"

    Cora Conovali

    Women in Bloom

SEO FAQs

Woman on laptop searching for freelance digital marketing consultant ellaseo  emotionally intelligent marketing
  • Modern business happens online, and to take advantage of that, you need a website. In simple terms, SEO (Search Engine Optimization) means aligning your website with search engine best practices.

    SEO basics are crucial to building a solid online presence. The more your site lines up with best practices, the more likely it is to show up in search results. Higher rankings = more clicks, clients, and sales.

  • SEO is more than just rational and strategic—it’s also about a felt experience. Yes, we want your site or business to rank well in search results, but it’s just as vital that people have a great time when they get to your site. (Can you tell I wrote this for you, not a robot?)

    That’s where emotional intelligence comes into play. When your site creates a safe, trustworthy, and delightful experience for your visitors, everyone wins.

  • As a general estimate, search engines need at least 2-3 months to metabolize and rank your new or newly optimized site.

    SEO is a long-term strategy, so it’s unlikely you’ll see immediate results.

    However, a well-planned and executed SEO strategy can create gradual improvements that compound over time for sustained online growth and continued success.

  • Many factors influence how quickly search engines index and rank a site. The bigger and more established your site, the more often it will get looked at by search engines.

    Regular content updates, especially when a blog is part of your strategy, ongoing keyword optimization, and adapting to shifting SEO best practices are crucial for maintaining and improving rankings over time.

  • The term “organic traffic” refers to site visitors who land on your website because they’ve clicked on a non-paid search engine result (rather than one of the paid advertisements that show up in search.)

    Over 60% of people click on the top 3 search results—and never even make it to the second page. If your site ranks well for relevant search terms, you’ll be rewarded with more visitors and clicks.

    But SEO isn't just about attracting more visitors; it's about attracting the right visitors. Organic traffic is so valuable because it’s both credible and cost-effective.

    Visitors who land on your site organically are more trustworthy than paid visitors. Why? Because a search engine deemed yours the site most relevant to their search.

  • As an organic SEO consultant, I focus exclusively on organic search—as opposed to paid search—because I think it’s the best deal in town.

    The chief benefit of an organic digital content marketing strategy is that you’ll get back any money you invest with increased brand awareness, engagement, and sales.

    And unlike paid traffic, which will cost you every time someone clicks on your ad, organic traffic doesn't incur direct costs.

    A well-optimized site can maintain high rankings in search results long after we’ve completed optimizations, offering lasting benefits like higher quality clicks, continued engagement, and a serious return on investment.

  • On-page SEO refers to optimizing the elements of your site, while off-page SEO deals with improvements to your site's perceived trustworthiness and authority. Both matter!

    With on-page SEO, our goal is to make your website as search-engine-friendly and user-friendly.

    Off-page SEO has to do with what other digital sources say about your site. Other sites teach Google that your site is legit by linking from their site to yours with a backlink—think of this as a trust signal.

    In my approach, an on-page strategy that creates a valuable online experience for your audience is also about off-page SEO. If your site is amazing and your content is helpful, backlinks naturally take care of themselves.

  • Start by asking! Request data from your SEO provider to see if your site has experienced improvements over time.

    Some of the top KPIs (key performance indicators) to look for are:

    • Organic traffic
    • Keyword rankings
    • User engagement, including page views, bounce rates, and dwell time
    • Conversion rates, including form submissions, sign-ups, and sales.

  • In addition to asking your SEO for clear, data-driven improvements, these are some good questions to ask them:

    • What key performance indicators (KPIs) are you tracking?
    • How have rankings changed for target keywords?
    • Can you show growth in organic traffic?
    • What are our mobile optimization and site speed scores?
    • What is our content strategy?
    • How are our competitors performing in comparison?
    • What are the newest developments in SEO, and how can we adapt to meet them?

Bring Your Big Idea to Life.

Unleash the full power of your brand with emotionally intelligent marketing®.