WEBSITE CONTENT

The answer SEOs usually give to this question is 250-300 words on the low end, with 600-700 words as the sweet spot and 1,000 as the upper limit.

John Mueller, a Google search bigwig (yes, he is considered a celebrity in my household), said this: “From our point of view, the number of words on a page is not a quality factor, not a ranking factor.”

Rather than how many words a site needs for SEO, we ought to ask: what kind of content will my audience find the most valuable and relevant?

The key to a successful content strategy is a balance of well-researched, user-focused info that naturally incorporates keywords while providing unique insights to your audience.

Recently, Google has said that what makes content good is helpfulness + satisfaction + experience.

In other words, a human-centric, emotionally intelligent marketing strategy that uses holistic SEO offers your site visitors valuable info they won’t find elsewhere.

If you’ve created your own site content, there’s a good chance we can improve it together. First off, props for all the hard work you did. Now let’s make sure it gets you the results you need.

Creating SEO-optimized, emotionally intelligent content for your site is the first step toward a website that ranks well in search results and creates a positive experience for your visitors.

Here’s what an SEO content strategy can help you do:

• Improve ranking with high-quality content
• Engage your audience in a meaningful and helpful way
• Authentically represent your brand
• Improve user experience and create value
• Target new keywords
• Build credibility and authority
• Generate backlinks to boost trust

Did you know that businesses with blogs get 55% more traffic? You can definitely power up your digital content strategy with a bad*ss blog.

Whether you want to breathe life into your existing blog or are new to blogging, a thoughtful blog strategy can grow brand awareness and online authority—delivering more traffic, engagement, and impact.

Here are a few reasons why having an awesome blog can be an SEO game-changer. A blog can:

• Enhance your visibility in search results with keyword-optimized content.
• Take care of your audience’s needs with relevant, high-quality info.
• Prove trustworthiness with a depth and breadth of content that demonstrates experience, expertise, and authority.
• Increase dwell time or the amount of time visitors spend on your site.
• Offer more non-salesy opportunities for engagement.
• Quality content scores backlinks—when an outside site links to your site.

A well-executed blog is all about meeting the needs of your audience.

Each piece of blog content is an opportunity to provide real value to your site visitors, answering their questions and providing trustworthy info to guide them.

Because a blog post isn’t selling something the way a product or service page does, it feels more inherently trustworthy. In fact, it’s common for a quality blog to be the main source of site traffic.

Also, since blogs cover a wider range of topics than the content on your main pages, you can use yours to demonstrate expertise, authority, and trustworthiness in your field.

Though Google specifically states that AI-generated content will not hurt your SEO, there are beneficial and not-so-beneficial ways to use AI for content creation.

Using AI to write for search engines rather than human beings will always be a limited and short-term solution.

Consider this: if you ask an AI to write a blog article and paste it directly onto your site, you’re getting, at best, a robotic-sounding regurgitation of what already exists online—and, at worst, factually inaccurate, outdated, or biased information that puts people at risk.

The right way to incorporate AI like ChatGPT into your content strategy is to combine her with your human experience and expertise for a uniquely useful perspective.

Full disclosure: my girl ChatGPT totally helped me write this. Then, I added my years of experience and desire to forge authentic, value-driven connections with you, my audience, to create something original, real, and human-centric.