SEO FAQs

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  • Modern business happens online, and to take advantage of that, you need a website. In simple terms, SEO (Search Engine Optimization) means aligning your website with search engine best practices.

    SEO basics are crucial to building a solid online presence. The more your site lines up with best practices, the more likely it is to show up in search results. Higher rankings = more clicks.

  • SEO is more than just rational and strategic—it’s also about a felt experience. Yes, we want your site or business to rank well in search results, but it’s just as vital that people have a great time when they get to your site. (Can you tell I wrote this for you, not a robot?)

    That’s where emotional intelligence comes into play. When your site creates a safe, trustworthy, and delightful experience for your visitors, everyone wins.

  • As a general estimate, search engines need at least 2-3 months to metabolize and rank your new or newly optimized site.

    Unfortunately for immediate gratification, SEO is a long-term strategy. It’s unlikely you’ll see results right away.

    A well-planned and executed SEO strategy creates gradual improvements that compound over time for sustained online growth and success.

  • Many factors influence how quickly search engines index and rank a site. The bigger and more established your site, the more often it will get looked at by search engines.

    Creating value for your audience with regular content updates, especially when a blog is part of your strategy, ongoing keyword optimization, and adapting to shifting SEO best practices are crucial for maintaining and improving rankings over time.

  • The term “organic traffic” refers to site visitors who land on your website because they’ve clicked on a non-paid search engine result rather than a paid advertisement. Over 60% of people click on the top 3 search results—and never even make it to the second page. If your site ranks well for relevant search terms, you’ll be rewarded with more visitors and clicks.

    But SEO isn't just about attracting more visitors; it's about attracting the right visitors. Organic traffic is so valuable because it’s both credible and cost-effective. Visitors who land on your site organically are more trustworthy than paid visitors because a search engine deems your site most relevant to their search terms.

  • As an organic SEO consultant, I focus exclusively on organic search—as opposed to paid search—because I think it’s the best deal in town. The chief benefit of an organic digital content marketing strategy is that you’ll get back any money you invest with increased brand awareness, engagement, and sales.

    And unlike paid traffic, which will cost you every time someone clicks on your ad, organic traffic doesn't incur direct costs. A well-optimized site can maintain high rankings in search results long after we’ve completed optimizations, offering lasting benefits like higher quality clicks, continued engagement, and a better return on investment.

  • On-page SEO refers to optimizing the elements on your site, while off-page SEO deals with improving your site's perceived trustworthiness and authority via other online sources. Both matter!

    With on-page SEO, we make your website as search-engine-friendly and user-friendly as possible by carefully optimizing elements like HTML code, text, images, and user experience.

    With off-page SEO, search engines look at what other digital sources say about your site. Other sites teach Google that your site is legit by linking from their site to yours with a backlink—think of this as a trust signal.

    In my approach, creating a valuable online experience for your audience is also about off-page SEO. If your site is amazing and your content is helpful, backlinks will take care of themselves.

  • Start by asking! Request data from your SEO provider to see if your site has experienced improvements over time.

    Some of the top KPIs (key performance indicators) to look for are:

    • Organic traffic
    • Keyword rankings
    • User engagement, including page views, bounce rates, and dwell time
    • Conversion rates, including form submissions, sign-ups, and sales

  • In addition to asking your SEO for clear, data-driven improvements, these are some good questions to ask them:

    • What key performance indicators (KPIs) are you tracking?
    • How have rankings changed for target keywords?
    • Can you show the growth in organic traffic?
    • What are our mobile optimization and site speed scores?
    • What is our content strategy?
    • How are our competitors performing in comparison?
    • What are the newest developments in SEO, and how can we adapt to meet them?

    I am passionate about demystifying SEO by translating digital marketing into human terms and sharing ongoing results with clients. Check out my organic SEO services to learn how I can help you succeed.

Services FAQs

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  • Our project timeline will be dependent on my availability. Here’s an estimate of the time we’ll need to complete our work from our project kickoff date:

    • Web Design: ~1 month+
    • Website Content: ~1-3 weeks
    • On-Page SEO Services: ~1-3 weeks
    • 1:1 Digital Strategy: ~1 week

    Please note that these are estimated timelines. Many factors can impact project timelines, including complexity, client responsiveness, revisions, and more.

  • Generally, search engines like Google need at least 2-3 months to index and rank your new or newly-optimized site.

    Our efforts to boost your rank in search will be part of a long-term strategy, so you probably won’t see improvements in rankings right away.

  • There are some improvements we can make that have a direct and immediate impact. For instance, we can enhance things like user flow and page experience with design work—both of which support our long-term efforts to boost your site’s visibility in search.

  • The best way to get better rankings is with a holistic SEO strategy that creates sustainable enhancements that continue to grow and improve over time.

    Creating value for your audience with regular content updates, especially when a blog is part of your strategy, ongoing keyword optimization, and adapting to shifting SEO best practices are crucial for maintaining and improving rankings over time.

  • While my work is focused on boosting traffic, clicks, and sales, I can’t guarantee results.

    That being said, I am dedicated to designing and implementing the highest quality work with a focus on your ongoing success. I do this with holistic SEO and content strategies that follow best practices, continue to optimize content, stay current with the latest algorithm updates, and put the needs of human beings first.

  • If you have questions about SEO services or any other aspect of what I do, reach out to me at any time before, during, or after our project.

    I want the work we do together to be straightforward and successful, which means I’m passionate about supporting you with timely and comprehensive responses. Please feel free to get in touch by email or phone for guidance

  • You can get started by clicking this link or the Work with Me button in the main navigation menu.

    This will guide you to my booking page, where you can schedule a free consultation to discuss your goals and budget and best meet your needs.

    Our no-cost consultation is the perfect time for you to share your vision so we can create a strategy for success that achieves meaningful results.

ON-PAGE SEO FAQs

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  • On-page SEO is the practice of optimizing the elements on your site. The ultimate goal? To make every element on every page of your site as search-engine-friendly and user-friendly as possible.

    We optimize on-page SEO by refining different parts of your site, including HTML code, written content, images, and user experience. Some examples are finding and using the most strategic keywords—especially in titles and headers—to create fresh, quality content and ensure mobile friendliness, intuitive navigation, and fast loading speeds.

  • When done right, on-page SEO is an evergreen marketing strategy. Benefits include boosting rankings, creating a fulfilling and trustworthy experience, increasing meaningful engagement, and making you smile.

    We can get there together with a personalized game plan that includes the most strategic on-page SEO services. Check out my SEO packages for more info.

  • That’s 100% okay. Since SEO is a long-term strategy, we can definitely take a step-by-step approach, starting with the most impactful changes.

    Taking SEO piecemeal is not only manageable but can also be very effective as long as you stick with it.

    I love this kind of approach because it means you’re learning and adapting over time. It puts the power in your hands so you can make consistent efforts that add up to significant improvements in visibility and ranking.

  • Generally, search engines like Google need at least 2-3 months to index and rank your new or newly-optimized site.

    Our efforts to boost your search rankings will be part of a long-term strategy, so you probably won’t see improvements in your rank right away.

    That being said, a well-planned and executed SEO strategy creates gradual improvements that compound over time for sustained online growth and success.

  • As an SEO and digital strategist, my role is to improve site traffic, boost clicks, and increase sales, but it's important for me to be upfront in saying that I can’t guarantee results.

    But that doesn’t change the fact that I am committed to delivering the highest quality SEO and content strategies by aligning with best practices, targeting ongoing improvement, and focusing on the needs of actual human beings.

    My holistic SEO strategies are dynamic, adapting to the latest search engine updates, and they prioritize what matters most—engaging and resonating with real people.

  • The SEO Coaching Session is a focused, one-hour educational experience where I teach you about SEO and content in human terms you can actually understand.

    This option is a low-cost intro to the field with info that’s specific to your industry and personalized for your needs. The Coaching Session gives you the insights and know-how you need to evaluate and enhance your current digital strategy while planning for the future like an expert.

    The Working Session is about making on-the-spot changes to your site and strategy to maximize your digital presence.

    We’ll dive into a targeted, 90-minute hands-on SEO and content workshop. We’ll do things like developing a keyword strategy, crafting conversion-worthy content, and making real-time optimizations to your headers, titles, and meta descriptions.

  • Unfortunately, I cannot offer refunds on any services or digital products. I spend significant time, effort, and resources on each project, which I can’t recoup. Please familiarize yourself with the details and descriptions of my services before deciding. If you need any additional info to make an informed decision, please reach out, and I’ll be happy to provide it.

  • No problem, I’ve got you covered! I offer support at an hourly rate and will upgrade any of my services to include additional support if you need it.

web design FAQs

  • I use Squarespace exclusively. Here’s why: Squarespace is renowned not only for its visually stunning design capabilities but also because its user-friendly nature enables you to manage and update your site without a developer.

    I’m all about empowering you to take control of your site and digital strategy. Putting you in the driver’s seat means you have the autonomy to make updates, change content, or add new features without dev skills.

  • A new or upgraded design can be a game changer for your business. This is especially true if your digital presence is limited to social media and email marketing. While essential to modern marketing, they can't replace the benefits of a beautiful, SEO-optimized site.

  • These are some of the benefits of a website update or a completely new site:

    • Online Presence: Using a single page or basic site limits your online footprint. A complete website offers more room to showcase your business, engage your people, and show up in search results.

    • Staying Current: A redesign can save the day if you already have a website that feels outdated or is hard to update.

    • The Trust Factor: If you want your audience to trust your legitimacy, a modern, easy-to-use site is crucial. An outdated, DIY, or confusing site means visitors may leave before giving your business a chance.

    • Expanding Your Reach: A website update can significantly boost your visibility on search engines like Google.

    • 24/7 Lead & Sales Generation: Your site represents you and your brand around the clock. A well-designed website attracts leads and drives sales even when you're not online.

  • A website update isn’t just about aesthetics—think of it as a strategic tool that represents your business in the digital space.

    When done well, your site represents you as professional, trustworthy, and modern, all of which impact SEO. Search engines also favor sites that provide a positive user experience.

  • When combined with emotionally intelligent marketing strategies and holistic SEO efforts, a beautiful, easy-to-use site can do much for your business. This includes:

    • Building audience trust
    • Retaining visitors
    • Enhancing user experience
    • Building brand awareness
    • Increasing the visibility of your business online
    • Getting you more clicks and sales

  • Unfortunately, I cannot offer refunds on any services or digital products. I spend significant time, effort, and resources on each project, which I can’t recoup.

    Please familiarize yourself with the details and descriptions of my services before deciding. If you need any additional info to make an informed decision, please reach out, and I’ll be happy to provide it.

  • No problem, I’ve got you covered! I offer support at an hourly rate and will upgrade any of my services to include additional support if you need it.

WEBSITE CONTENT FAQs

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  • The answer SEOs usually give to this question is 250-300 words on the low end, with 600-700 words as the sweet spot and 1,000 as the upper limit.

    John Mueller, a Google search bigwig (yes, he is considered a celebrity in my household), said, “From our point of view, the number of words on a page is not a quality factor, not a ranking factor.”

    Rather than how many words a site needs for SEO, we ought to ask: what kind of content will my audience find the most valuable and relevant?

  • The key to a successful content strategy is a balance of well-researched, user-focused info that naturally incorporates keywords while providing unique insights to your audience.

    In other words, a human-centric, emotionally intelligent marketing strategy that uses holistic SEO offers your site visitors valuable info they won’t find elsewhere.

  • If you’ve created your own site content, there’s a good chance we can improve it together. First off, props for all the hard work you did. Now let’s make sure it gets you the results you need.

    Creating SEO-optimized, emotionally intelligent content for your site is the first step toward a website that ranks well in search results and creates a positive experience for your visitors.

  • Here’s what an SEO content strategy can help you do:

    • Improve ranking with high-quality content
    • Engage your audience in a meaningful and helpful way
    • Authentically represent your brand
    • Improve user experience and create value
    • Target new keywords
    • Build credibility and authority
    • Generate backlinks to boost trust

  • Did you know that businesses with blogs get 55% more traffic? You can definitely power up your digital content strategy with a bad*ss blog.

    Whether you want to breathe life into your existing blog or are new to blogging, a thoughtful blog strategy can grow brand awareness and online authority—delivering more traffic, engagement, and impact.

  • Here are a few reasons why having an awesome blog can be an SEO game-changer. A blog can:

    • Enhance your visibility in search results with keyword-optimized content.
    • Take care of your audience’s needs with relevant, high-quality info.
    • Prove trustworthiness with a depth and breadth of content that demonstrates experience, expertise, and authority.
    • Increase dwell time or the amount of time visitors spend on your site.
    • Offer more non-salesy opportunities for engagement.
    • Quality content scores backlinks—when an outside site links to your site.

  • A well-executed blog is all about meeting the needs of your audience.

    Each piece of blog content is an opportunity to provide real value to your site visitors, answering their questions and providing trustworthy info to guide them.

    Because a blog post isn’t selling something the way a product or service page does, it feels more inherently trustworthy. In fact, it’s common for a quality blog to be the main source of site traffic.

    Also, since blogs cover a wider range of topics than the content on your main pages, you can use yours to demonstrate expertise, authority, and trustworthiness in your field.

  • Though Google specifically states that AI-generated content will not hurt your SEO, there are beneficial and not-so-beneficial ways to use AI for content creation.

    Using AI to write for search engines rather than human beings will always be a limited and short-term solution.

    Consider this: if you ask an AI to write a blog article and paste it directly onto your site, you’re getting, at best, a robotic-sounding regurgitation of what already exists online—and, at worst, factually inaccurate, outdated, or biased information that puts people at risk.

  • The right way to incorporate AI like ChatGPT into your content strategy is to combine her with your human experience and expertise for a uniquely useful perspective.

    Full disclosure: my girl ChatGPT totally helped me write this. Then, I added my years of experience and desire to forge authentic, value-driven connections with you, my audience, to create something original, real, and human-centric.

1:1 digital strategy FAQs

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  • Strategic, SEO-optimized content increases your rankings, a crucial step to boosting traffic and clicks—and an indispensable part of a content strategy.

    SEO-optimized, emotionally resonant website content not only helps your site rank highly but also creates a positive experience for your visitors.

    Happy site visitors are more likely to trust you and become clients or customers.

    Plus, consistently original, relevant, and compelling content can also position you as an authority in your field. This goes a long way toward fostering a sense of trust and credibility.

  • Awesome website content is how you hold onto site visitors to turn them into a loyal audience and future leads. How? By consistently providing them with value, by educating them with free, trustworthy info or by outlining solutions to their problems.

  • Did you know that businesses with blogs get 55% more traffic? You can definitely power up your digital content strategy with a bad*ss blog.

    Whether you want to breathe life into your existing blog or are new to blogging, a thoughtful blog strategy can grow brand awareness and online authority—delivering more traffic, engagement, and impact.

  • Here are a few reasons why having an awesome blog can be an SEO game-changer. A blog can

    • Enhance your visibility in search results with keyword-optimized content.
    • Take care of your audience’s needs with relevant, high-quality info.
    • Prove trustworthiness with a depth and breadth of content that demonstrates experience, expertise, and authority.
    • Increase dwell time or the amount of time visitors spend on your site.
    • Offer more non-salesy opportunities for engagement.
    • Quality content scores backlinks—when an outside site links to your site.

  • A well-executed blog is all about meeting the needs of your audience. Often, the main pages of your site, like your homepage, about page, and services or product pages, will naturally be more focused on your business.

    But each piece of blog content is an opportunity to provide real value to your site visitors. You can use your blog to answer their most-asked questions and provide trustworthy information to guide them.

    Because a blog post isn’t selling something the way a product or service page does, it feels more inherently trustworthy. In fact, it’s common for a quality blog to be the main source of site traffic.

    Also, since blogs cover a wider range of topics than the content on your main pages, you can use yours to demonstrate expertise, authority, and trustworthiness in your field.

  • The Coaching Session is a focused, one-hour educational experience where I teach you about SEO and content in human terms you can actually understand.

    I designed this session as a low-cost intro to the field with info that’s specific to your industry and personalized for your needs. The Coaching Session gives you the insights and know-how you need to evaluate and enhance your current digital strategy while planning for the future like an expert.

    The Working Session is about making on-the-spot changes to your site and strategy to maximize your digital presence.

    We’ll dive into a targeted, 90-minute hands-on SEO and content workshop. We’ll do things like developing a keyword strategy, crafting conversion-worthy content, and making real-time optimizations to your headers, titles, and meta descriptions.

  • No problem, I’ve got you covered! I offer support at an hourly rate and will upgrade any of my services to include additional support if you need it.

  • Unfortunately, I cannot offer refunds on any services or digital products. I spend significant time, effort, and resources on each project, which I can’t recoup.

    Please familiarize yourself with the details and descriptions of my services before deciding. If you need any additional info to make an informed decision, please reach out, and I’ll be happy to provide it.

EMOTIONALLY INTELLIGENT MARKETING® EMOTIONALLY INTELLIGENT MARKETING® EMOTIONALLY INTELLIGENT MARKETING® EMOTIONALLY INTELLIGENT MARKETING®

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  • “Ella has the kind of know-how that is only fueled by a genuine passion for the ever-evolving field of SEO marketing. Couple that knowledge with someone emotionally intelligent, creative, perceptive, thorough, detail-oriented, and communicative to picture the intersection she occupies. I want that vision and capability helping to build my business, and you probably do, too.”

    Desiree Holman

    Proprietress of FACE

  • "Ella is the best in the business. Highly intelligent, thoughtful, and resourceful, Ella brings years of expertise and collaboration to her projects. I had the pleasure of working with Ella at Lemonaid Health and relied heavily on her SEO and content expertise (in addition to her writing chops). Both data-driven and intuitive, Ella created a beautiful and well-designed website and analyzed content performance for continual optimization. Beyond her professional acumen, Ella is a wonderful human and a pleasure to work with."

    Sarah Slagle

    Demand Gen at Intercom

  • "Ella has been my biggest ally in creating a website that brings my vision to life and showcases what I offer succinctly, powerfully, and beautifully. Ella is attuned, attentive, uniquely skilled. She amplified my vision for my website with her expertise. Ella works efficiently, collaboratively, promptly, and with heart. I found services surprisingly affordable for the breadth, quality, and detail of what I received. I love how I feel when I look at my website and it would not have been possible without Ella! I recommend Ella wholeheartedly for your content creation and marketing needs and can't thank Ella enough!"

    NATASHA JESWANI

    True Bliss Therapy

  • “Ella is an incredible asset & an expert in content pertaining to the health and wellness space. We worked with her to target tough on a project targeting some of the toughest terms in the health supplement space & were able to move keywords into the top positions, resulting in a large improvement in revenue for the business. I'd recommend Ella to anyone who is looking to improve their content performance and work with a credible SEO who knows what to write & why."

    Matthew Bojerski

    Founder at Convert4

  • "Any words will fall short here. Ella is an inspiring leader who promotes quality and psychological safety. She will roll up her sleeves and dive into any aspect of the work selflessly and skillfully. I would jump at any opportunity to partner with her again."

    Sarah Greenberg

    Clinical Design & Partnerships at BetterUp

  • "5 stars!! Ella is highly creative, efficient, intelligent, and very easy to work with. I would highly, highly recommend her. As a physician crafting a website, I had high standards -- and she exceeded my expectations. Thank you, Ella."

    Rob Feeley

    Holistic Psychiatry Practice

  • "Ella's writing style is both eloquent and persuasive, having an ability to adapt her tone and style to suit specific personal or professional requirements. She effortlessly weaves words together to create captivating headlines, attention-grabbing introductions, and informative content. Ella understands the importance of incorporating relevant keywords seamlessly into the content, enhancing its visibility without compromising its quality. Thank you for your gift, Ella!"

    Cora Conovali

    Women in Bloom

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