PROVEN RESULTS
Dive into the sites I’ve built and the SEO-optimized content I’ve created that rank on the first page of Google. Each project shows how I attune my emotionally intelligent approach to showcase the unique feel of each brand or business.
TRUE BLISS THERAPY
Natasha Jeswani, LCSW, is a highly sensitive intuitive therapy practitioner who needed a site that reflects the safe and trustworthy therapeutic container she creates for her clients. We clarified her niche in the website planning phase, framing it with the most strategic keywords.
With cohesive, warm, and affirming messaging that speaks directly to her niche audience, I framed sensitivity as a gift and superpower. I used emotionally resonant language to create a felt sense of hope and empowerment as I focused on healing as a vehicle for collective transformation.
The result is a fully SEO-optimized experience that shines a spotlight on Natasha’s unique gifts as a steadfast and empathic guide on the inner journey of healing.
Stretch Therapy Massage
Matthew Madden-Smith, a certified massage therapist, uses a proprietary massage technique to offer clients immediate, lasting pain relief. We needed his business name to communicate his distinctive style of bodywork. Plus, I wanted his website to capture the embodied experience he offers clients while aligning with highly searched terms.
Using high-value keywords chosen to resonate with Matthew’s audience, I optimized his site to improve online visibility and rankings while speaking directly to the emotional needs of his clients. I used language to establish expertise, trustworthiness, and safety. In collaboration with BrandRX, we enhanced this effect with a healing color palette and refined but human imagery.
The final result is a conversion-worthy online experience highlighting Matthew’s singular skills and approach while developing a secure, authentic connection with existing and future clients.
Vital Touch Massage
Indigo Molina is a highly skilled longtime bodywork practitioner offering mobile and in-studio massage. I wanted her site to invoke the same feelings of ease and restoration clients experience on her massage table, so I chose evocative, atmospheric imagery paired with thoughtfully selected keywords and powerful language.
With living elements like ferns and eucalyptus that capture the vital, therapeutic effects of her approach, Indigo’s site becomes a soft landing place for existing and potential clients. From there, I optimized her Google Business Profile for local search to enhance engagement and increase bookings.
The outcome is a synergistic digital environment that combines the visceral sense of Indigo’s therapeutic skills with a beautiful, fully optimized site that meets all the needs of a modern audience.
FACE
FACE is the ultimate source for next-gen beauty and wellness products, cutting-edge beauty bio-optimization treatments, and stunning results—without invasive surgical procedures. I collaborated with proprietress Desiree Holman to create an authentic and cohesive brand identity, unifying messaging on her site and across all digital platforms.
As a body-positive, aging-positive, gender-inclusive, and judgment-free clinic, FACE emphasizes inclusivity and self-care, empowering visitors through education and personalized treatments. FACE is committed to creating a respectful, warm, emotionally and scientifically intelligent experience for clientele with a femme-centric vibe that is both sophisticated and accessible.
We focused on crafting content that educates the FACE audience and resonates on an emotional level to create an inspiring brand experience. The results of this nuanced approach to brand work were more than just website content. Together, we succeeded in elevating FACE as a pioneer in today’s beauty and wellness space, welcoming the FACE audience to engage deeply and personally with their beauty and wellness journey.
FACE EDITORIAL
I designed and executed FACE Editorial—a highly strategic, long-term blog content strategy to maximize brand awareness, search rankings, and site visitors.
In shaping the content strategy voice for Editorial, I began with a deep dive into keyword data. I surfaced topics that both resonate with the FACE audience and align with core values to grow brand visibility and engagement.
Supervising a team of talented beauty and wellness writers, we created a collection of engaging and informative articles across a range of topics while maintaining fidelity and commitment to brand values and messaging.
Each piece of content aligns seamlessly with FACE’s vision and mission to engage and empower our audience with thoughtful optimizations that echo the brand’s authentic vision. As a result, we saw a marked increase in site traffic that helped establish FACE as a trustworthy and forward-thinking authority in the beauty and wellness space.
FACE SHOP
In collaboration with BrandRX and Elizabeth Pishal, we designed the FACE Shop to blend seamlessly with the main site to offer a simple and intuitive shopping experience. The shop features carefully curated categories, allowing for ease of navigation and discovery while aligning with high-value search terms and providing value to shoppers.
We optimized each product page with headers, URLs, and product descriptions designed to boost rankings in search results, and we did the same with each product category and dedicated brand page. Detailed, SEO-optimized product descriptions highlight benefits, ingredients, and usage instructions, engaging customers and helping them make informed decisions.
A clean, user-friendly layout displays products with high-quality images, pertinent info, and filters to streamline the shopping process. Dedicated brand pages provide immersive experiences with brand stories, featured products, and exclusive offers, fostering personal connections and brand loyalty. This strategic approach ensures a visually appealing and functionally superior shopping experience, tailored to meet the evolving needs of FACE customers.
Rob Feeley, m.d.
Dr. Rob Feeley, MD, is a holistic psychiatrist committed to helping patients achieve healing by guiding them to discover an experience of inner integrity and wholeness. Dr. Feeley's approach transcends conventional psychiatric methods, embracing a nuanced understanding of healing that includes mind, body, and spirit.
In crafting Dr. Feeley's website content, it was essential to capture his distinctive framework and professional expertise. Through collaboration, we shaped his approach using warm, compassionate, and understanding language to welcome visitors seeking integrated support with mental health.
Embracing his innate sensitivity and intuition, we were able to create an online experience imbued with warmth and sensitivity, reflecting the safety of the emotional space Dr. Feeley creates for patients—and its transformative potential to catalyze healing.
Bring Your Big Idea to Life.
Unleash the full power of your brand with emotionally intelligent marketing®.