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On-Page SEO Services

Let’s optimize your site’s on-page SEO to make sure you’re showing up in search and getting the clicks you deserve.

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SEO consulting that amplifies your brand to grow engagement, traffic, and sales—while staying faithful to your vision.

Delivering CUSTOM SEO Strategies That Are

Elevate your digital presence with tailor-made solutions designed by an industry expert. 

EXPERTLY CRAFTED

Boost your engagement and impact with sitewide strategies you feel good about.

HOLISTIC & INTENTIONAL

Experience meaningful results with SEO roadmaps that combine the most targeted strategies.

HIGHLY EFFECTIVE

Grow your following while maintaining your unique personality and perspective.

TRUE TO YOUR BRAND

on-page seo packages

Here’s what’s Included

ALIGNMENT CONVO

A 1:1 call where we can connect to talk about your business, brand, goals, and vision.

AUDUT & ANALYSIS

An audit of your current website with a detailed survey of your site’s main pages.

KEYWORD RESEARCH

A list of primary keywords, grouped by topic and organized with the most strategic terms first.

ON-PAGE OPTIMIZATIONS

Development of on-page SEO elements, including headers, URLs, page titles, and meta descriptions.

CUSTOMIZED STRATEGY

An analysis of your current site with suggested improvements and a roadmap to implement them.

SEO & CONTENT CHECKLIST

A clear and actionable best practices checklist to optimize your existing and future content.

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ON-PAGE SEO is IDEAL FOR YOU IF

  • You want to connect with more people.

  • You’re looking for more engagement and sales.

  • You know SEO is important, but you’re not sure how to do it.

  • You’ve hired an SEO but aren’t getting the results you need.

  • You want to grow brand awareness without compromising authenticity.

  • You’re ready to expand your reach and message.

on-page seo packages

The Coaching & Working Sessions only include some elements listed in first parts of this page.

$250

SEO Coaching Session


Gain actionable insights into SEO and content success from an industry expert. I’ll help evaluate and improve your existing digital strategy, teach you current industry best practices, and outline strategic changes to get your site ranking.

This package includes:

  • 1-hour of SEO coaching

  • SEO & content best practices checklist

$600

SEO Working Session


Advance your understanding of digital marketing with this in-depth session. We'll make strategic, on-the-spot improvements to optimize your site while empowering you with the strategies and knowledge to continue growing and succeeding online. 

Includes a 90-minute working session where we’ll:

  • Look at website performance

  • Analyze your site’s main pages

  • Generate a list of keywords

  • Craft conversion-ready content

  • Optimize your headers, page titles & meta descriptions

  • Talk about overall website strategy & experience

  • Answer all of your SEO & digital strategy questions

$750

SEO Site Audit Package


This package includes:

  • 1-hour alignment call

  • Full site audit

  • Detailed analysis of up to 5 main pages

  • Primary keyword list

  • On-page optimizations (no new content)

  • Digital strategy and roadmap (no implementation)

$825

Page Experience Audit


This package is all about delivering an incredible experience for your visitors.

  • 1-hour alignment call

  • Full site audit

  • Focus on user-friendliness and page experience

  • Detailed analysis of up to 5 main pages

  • Primary keyword list

  • On-page optimizations (no new content)

  • Digital strategy and roadmap (no implementation)

$1,300

SITE Audit & CONTENT

Everything in the SEO Site Audit Package, plus

  • New content or rewrites for up to 5 main pages

  • 3 rounds of edits to perfect your site content 

  • Development of up to 3 new pages, as needed 

  • Wrap-up call to review changes

  • 10 blog topic ideas to kick off your content strategy

*Squarespace sites only

other services

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  • “Ella has the kind of know-how that is only fueled by a genuine passion for the ever-evolving field of SEO marketing. Couple that knowledge with someone emotionally intelligent, creative, perceptive, thorough, detail-oriented, and communicative to picture the intersection she occupies. I want that vision and capability helping to build my business, and you probably do, too.”

    Desiree Holman

    Proprietress of FACE

  • "Ella is the best in the business. Highly intelligent, thoughtful, and resourceful, Ella brings years of expertise and collaboration to her projects. I had the pleasure of working with Ella at Lemonaid Health and relied heavily on her SEO and content expertise (in addition to her writing chops). Both data-driven and intuitive, Ella created a beautiful and well-designed website and analyzed content performance for continual optimization. Beyond her professional acumen, Ella is a wonderful human and a pleasure to work with."

    Sarah Slagle

    Demand Gen at Intercom

  • "Ella has been my biggest ally in creating a website that brings my vision to life and showcases what I offer succinctly, powerfully, and beautifully. Ella is attuned, attentive, uniquely skilled. She amplified my vision for my website with her expertise. Ella works efficiently, collaboratively, promptly, and with heart. I found services surprisingly affordable for the breadth, quality, and detail of what I received. I love how I feel when I look at my website and it would not have been possible without Ella! I recommend Ella wholeheartedly for your content creation and marketing needs and can't thank Ella enough!"

    NATASHA JESWANI

    True Bliss Therapy

  • “Ella is an incredible asset & an expert in content pertaining to the health and wellness space. We worked with her to target tough on a project targeting some of the toughest terms in the health supplement space & were able to move keywords into the top positions, resulting in a large improvement in revenue for the business. I'd recommend Ella to anyone who is looking to improve their content performance and work with a credible SEO who knows what to write & why."

    Matthew Bojerski

    Founder at Convert4

  • "Any words will fall short here. Ella is an inspiring leader who promotes quality and psychological safety. She will roll up her sleeves and dive into any aspect of the work selflessly and skillfully. I would jump at any opportunity to partner with her again."

    Sarah Greenberg

    Clinical Design & Partnerships at BetterUp

  • "5 stars!! Ella is highly creative, efficient, intelligent, and very easy to work with. I would highly, highly recommend her. As a physician crafting a website, I had high standards -- and she exceeded my expectations. Thank you, Ella."

    Rob Feeley

    Holistic Psychiatry Practice

  • "Ella's writing style is both eloquent and persuasive, having an ability to adapt her tone and style to suit specific personal or professional requirements. She effortlessly weaves words together to create captivating headlines, attention-grabbing introductions, and informative content. Ella understands the importance of incorporating relevant keywords seamlessly into the content, enhancing its visibility without compromising its quality. Thank you for your gift, Ella!"

    Cora Conovali

    Women in Bloom

ON-PAGE SEO FAQs

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  • On-page SEO is the practice of optimizing the elements on your site. The ultimate goal? To make every element on every page of your site as search-engine-friendly and user-friendly as possible.

    We optimize on-page SEO by refining different parts of your site, including HTML code, written content, images, and user experience. Some examples are finding and using the most strategic keywords—especially in titles and headers—to create fresh, quality content and ensure mobile friendliness, intuitive navigation, and fast loading speeds.

  • When done right, on-page SEO is an evergreen marketing strategy. Benefits include boosting rankings, creating a fulfilling and trustworthy experience, increasing meaningful engagement, and making you smile.

    We can get there together with a personalized game plan that includes the most strategic on-page SEO services. Check out my SEO packages for more info.

  • That’s 100% okay. Since SEO is a long-term strategy, we can definitely take a step-by-step approach, starting with the most impactful changes.

    Taking SEO piecemeal is not only manageable but can also be very effective as long as you stick with it.

    I love this kind of approach because it means you’re learning and adapting over time. It puts the power in your hands so you can make consistent efforts that add up to significant improvements in visibility and ranking.

  • Generally, search engines like Google need at least 2-3 months to index and rank your new or newly-optimized site.

    Our efforts to boost your search rankings will be part of a long-term strategy, so you probably won’t see improvements in your rank right away.

    That being said, a well-planned and executed SEO strategy creates gradual improvements that compound over time for sustained online growth and success.

  • As an SEO and digital strategist, my role is to improve site traffic, boost clicks, and increase sales, but it's important for me to be upfront in saying that I can’t guarantee results.

    But that doesn’t change the fact that I am committed to delivering the highest quality SEO and content strategies by aligning with best practices, targeting ongoing improvement, and focusing on the needs of actual human beings.

    My holistic SEO strategies are dynamic, adapting to the latest search engine updates, and they prioritize what matters most—engaging and resonating with real people.

  • The SEO Coaching Session is a focused, one-hour educational experience where I teach you about SEO and content in human terms you can actually understand.

    This option is a low-cost intro to the field with info that’s specific to your industry and personalized for your needs. The Coaching Session gives you the insights and know-how you need to evaluate and enhance your current digital strategy while planning for the future like an expert.

    The Working Session is about making on-the-spot changes to your site and strategy to maximize your digital presence.

    We’ll dive into a targeted, 90-minute hands-on SEO and content workshop. We’ll do things like developing a keyword strategy, crafting conversion-worthy content, and making real-time optimizations to your headers, titles, and meta descriptions.

  • Unfortunately, I cannot offer refunds on any services or digital products. I spend significant time, effort, and resources on each project, which I can’t recoup. Please familiarize yourself with the details and descriptions of my services before deciding. If you need any additional info to make an informed decision, please reach out, and I’ll be happy to provide it.

  • No problem, I’ve got you covered! I offer support at an hourly rate and will upgrade any of my services to include additional support if you need it.

Bring Your Big Idea to Life.

Unleash the full power of your brand with emotionally intelligent marketing®.