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web design & Redesign

Capture the essence of your brand with an SEO-optimized site that’s beautiful, modern, and professional to resonate with the people you most want to attract.

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Ready for a dynamic, creative website that authentically reflects your brand or business?

Delivering online experiences That Are

EMOTIONALLY INTELLIGENT

Cultivate connection by developing a felt sense of safety and trust with your audience.

FULLY SEO-OPTIMIZED

Maximize search visibility with custom SEO and content strategy for meaningful results.

STYLISH & STRATEGIC

Merge sophistication with thoughtful, user-friendly, and conversion-ready design.

A TRUE REFLECTION OF YOU

Create an online experience that authentically upholds your distinctive brand and vision.

WEB DESIGN packages

Here’s what’s Included

ALIGNMENT CONVO

A 1:1 call where we can connect to talk about your business, brand, goals, and vision.

USER HAPPINESS

A thoughtfully crafted and curated online experience that takes good care of your site visitors.

KEYWORD RESEARCH

A list of primary keywords, grouped by topic and organized with the most strategic terms first.

ENGAGING CONTENT

Compelling, human-first web content with clear calls to action for each of your pages.

3 ROUNDS OF EDITS

Emotionally resonant written content that you’re proud to showcase on your site.

5 WEB PAGES

Five mobile-friendly pages that are SEO-optimized, gorgeous, and 100% on-brand.

web design is IDEAL FOR YOU IF

  • You need a new website or help with website planning.

  • You want to update your site to be modern and easy to use.

  • Your current site just doesn’t feel like you.

  • You want to get more traffic and sales.

  • You’re ready to attract your dream audience.

  • You want to level up with a dynamic online experience.

Web Design Packages

Refresh, Web Design, and Web Redesign Packages reflect the starting price.

$750

WEBSITE CONSULT

  • 1-hour alignment call

  • Site audit

  • Detailed analysis of up to 5 pages

  • Primary keyword list

  • Suggested on-page SEO optimizations (no implementation)

  • Digital strategy roadmap (no implementation)

  • Site architecture review

$2,000

WEBSite REFRESH

  • 90-minute alignment call

  • Up to 5 pages

  • Cohesive color palette and typography

  • New site imagery

  • User-friendly layout refinements

  • Light keyword research

  • On-page SEO optimizations

  • Clear, compelling calls to action

  • Site architecture review

*Squarespace sites only

$2,500

REFRESH PLUS CONTENT

  • 1-hour alignment call

  • Full site audit

  • Focus on user-friendliness and page experience

  • Detailed analysis of up to 5 main pages

  • Primary keyword list

  • On-page optimizations (does not include new content)

  • Digital strategy and roadmap (no implementation)

$3,000

WEBsite REDESIGN 

  • 90-minute alignment call

  • Up to 7 pages

  • Cohesive color palette and typography

  • New site imagery

  • User-friendly design and layout refinements

  • Full keyword research

  • On-page SEO optimizations

  • Engaging, on-brand written content

  • Strategic content organization 

  • Clear, compelling calls to action

  • Site architecture review

*Squarespace sites only

OTHER SERVICES

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  • “Ella has the kind of know-how that is only fueled by a genuine passion for the ever-evolving field of SEO marketing. Couple that knowledge with someone emotionally intelligent, creative, perceptive, thorough, detail-oriented, and communicative to picture the intersection she occupies. I want that vision and capability helping to build my business, and you probably do, too.”

    Desiree Holman

    Proprietress of FACE

  • "Ella is the best in the business. Highly intelligent, thoughtful, and resourceful, Ella brings years of expertise and collaboration to her projects. I had the pleasure of working with Ella at Lemonaid Health and relied heavily on her SEO and content expertise (in addition to her writing chops). Both data-driven and intuitive, Ella created a beautiful and well-designed website and analyzed content performance for continual optimization. Beyond her professional acumen, Ella is a wonderful human and a pleasure to work with."

    Sarah Slagle

    Demand Gen at Intercom

  • "Ella has been my biggest ally in creating a website that brings my vision to life and showcases what I offer succinctly, powerfully, and beautifully. Ella is attuned, attentive, uniquely skilled. She amplified my vision for my website with her expertise. Ella works efficiently, collaboratively, promptly, and with heart. I found services surprisingly affordable for the breadth, quality, and detail of what I received. I love how I feel when I look at my website and it would not have been possible without Ella! I recommend Ella wholeheartedly for your content creation and marketing needs and can't thank Ella enough!"

    NATASHA JESWANI

    True Bliss Therapy

  • “Ella is an incredible asset & an expert in content pertaining to the health and wellness space. We worked with her to target tough on a project targeting some of the toughest terms in the health supplement space & were able to move keywords into the top positions, resulting in a large improvement in revenue for the business. I'd recommend Ella to anyone who is looking to improve their content performance and work with a credible SEO who knows what to write & why."

    Matthew Bojerski

    Founder at Convert4

  • "Any words will fall short here. Ella is an inspiring leader who promotes quality and psychological safety. She will roll up her sleeves and dive into any aspect of the work selflessly and skillfully. I would jump at any opportunity to partner with her again."

    Sarah Greenberg

    Clinical Design & Partnerships at BetterUp

  • "5 stars!! Ella is highly creative, efficient, intelligent, and very easy to work with. I would highly, highly recommend her. As a physician crafting a website, I had high standards -- and she exceeded my expectations. Thank you, Ella."

    Rob Feeley

    Holistic Psychiatry Practice

  • "Ella's writing style is both eloquent and persuasive, having an ability to adapt her tone and style to suit specific personal or professional requirements. She effortlessly weaves words together to create captivating headlines, attention-grabbing introductions, and informative content. Ella understands the importance of incorporating relevant keywords seamlessly into the content, enhancing its visibility without compromising its quality. Thank you for your gift, Ella!"

    Cora Conovali

    Women in Bloom

web design FAQs

  • I use Squarespace exclusively. Here’s why: Squarespace is renowned not only for its visually stunning design capabilities but also because its user-friendly nature enables you to manage and update your site without a developer.

    I’m all about empowering you to take control of your site and digital strategy. Putting you in the driver’s seat means you have the autonomy to make updates, change content, or add new features without dev skills.

  • A new or upgraded design can be a game changer for your business. This is especially true if your digital presence is limited to social media and email marketing. While essential to modern marketing, they can't replace the benefits of a beautiful, SEO-optimized site.

  • These are some of the benefits of a website update or a completely new site:

    • Online Presence: Using a single page or basic site limits your online footprint. A complete website offers more room to showcase your business, engage your people, and show up in search results.

    • Staying Current: A redesign can save the day if you already have a website that feels outdated or is hard to update.

    • The Trust Factor: If you want your audience to trust your legitimacy, a modern, easy-to-use site is crucial. An outdated, DIY, or confusing site means visitors may leave before giving your business a chance.

    • Expanding Your Reach: A website update can significantly boost your visibility on search engines like Google.

    • 24/7 Lead & Sales Generation: Your site represents you and your brand around the clock. A well-designed website attracts leads and drives sales even when you're not online.

  • A website update isn’t just about aesthetics—think of it as a strategic tool that represents your business in the digital space.

    When it's done well, your site represents you as professional, trustworthy, and modern, all of which impact SEO. Plus, search engines favor sites that provide a positive user experience.

  • When combined with emotionally intelligent marketing strategies and holistic SEO efforts, a beautiful, easy-to-use site can do much for your business. This includes:

    • Building audience trust
    • Retaining visitors
    • Enhancing user experience
    • Building brand awareness
    • Increasing the visibility of your business online
    • Getting you more clicks and sales

  • No problem, I’ve got you covered! I offer support at an hourly rate and will upgrade any of my services to include additional support if you need it.

  • Unfortunately, I cannot offer refunds on any services or digital products. I spend significant time, effort, and resources on each project, which I can’t recoup.

    Please familiarize yourself with the details and descriptions of my services before deciding. If you need any additional info to make an informed decision, please reach out, and I’ll be happy to provide it.

Bring Your Big Idea to Life.

Unleash the full power of your brand with emotionally intelligent marketing®.